Healthcare (APAC Region)

Project:

Our customer contacted us from the USA and shared his plan to establish a branch of his business in South East Asia and expand his operations to the region.

International Development: Market entry strategy and implementation

The Opportunity

Developing the business in South East Asia for the founder who was based in the U.S.

The Solution

Facilitate compliance, coordinate communications and activities performed locally to establish the company and hire all the staff needed to run his business.

After establishing the business the challenge was to develop a plan to create a market for a service that had not existed before in this particular country.

How did we help?

We worked with the founder and his local team to overcome the challenges of operating in a market that is very different from the U.S. by enabling him to effectively manage the local team remotely and hiring the sales and marketing team as well as data scientists and developers for the e-commerce effort.

This involved business planning, operations management, recruitment support, strategy development & execution and  vetting & selection of key local partners. Support on importing high value machines that had previously never been available locally was also provided.

The Result

Market entry strategy and execution plan for penetrating the Asian market with set objectives and milestones along with step by step guidance to achieve them.

• Selection, presentation and validation of strategic local partners

• 5+ persons hired

• Strategy development, action plan and implementation process

• Active support in successful execution of action plan